職位描述：
特別說明：由於公司總部在福州，本崗位前期每個月需要在福州工作3周時間
，再在北京工作1周。
responsibilities崗位職責：
1. design and implement the global marketing strategy and annual marketing plan in alignment with the corporate strategy. direct and conduct the development and execution of marketing communications initiatives including tradeshows & technology roadshows, campaigns, social media, company websites, company videos, public relations, internal and external communication activities.
根據公司的發展目標，製定長期全球市場發展策略和年度營銷規劃，指導並組織實施營銷傳播計劃的開發和執行，包括貿易展和科技展、推廣活動、社交媒體、公司網站、公司視頻、公共關係、內 部溝通和公司活動；
2. initiate and improve strategic communication both internally and externally to influence customers’ understanding, engagement of and commitment to our company and products with a stronger collaboration with our business partners.
建立並推動戰略性內外部溝通

，積極影響客戶對公司及產品的理解，提升客戶參與度，業務承諾，加強客戶與公司的緊密合作關係；
3. manage brand delivery and consistency across all markets for all product lines. differentiate promotion tactics for all product lines according to the target markets. propose the budgeting plan and manage it in the control.
guihuabingguanligongsisuoyouchanpinxianzaishichangdepinpaijiaofuheyizhixing，yijuchanpinjimubiaoshichanghekehudetexing，zhidingchanpintuiguangcelve，bianzhibingguanligongsishichangtuiguangfeiyongyusuan
；
4. organize and lead market analysis. provide timely reports and suggestions with market dynamics and collective data.
組織開展市場調研，實時關注市場動態，提供數據支撐和分析報告;
5. organize and coordinate trade shows and be responsible for the content management and resources arrangement. follow up the event progress with the detailed project plan.
統籌大型展會，主導內容的策劃和資源協調
，跟進現場執行情況，把控展會效果及時間節點
；
6. manage online and offline branding and products activities. create and execute dealers experiencing events and promote accordingly.
guanlipinpaijichanpincengmiandexianshangxianxiatuiguanghuodong，cehuabingzhixingzongbujihaiwaigongsidedailishangdahui，genjubutongshouzhongqunhechuanbomubiao，cehuabingzhixingmeitijikehuhuodong；
7. collaborate closely with marketing channels and industrial associations including vertical media, cross-function media, b to b platforms and public relationships to introduce our brand to the whole world.
與各維度線上線下營銷渠道和行業協會建立深度合作關係

，包含垂直媒體、跨界媒體資源、資源置換媒體、pr等，為公司宣傳造勢，獲得品牌在全球市場大幅度曝光機會
，實現資源效益最大化。
qualifications任職資格：
1. bachelor degree or above majoring in marketing, publication, advertisement, english literature or etc. operation experiences in industrial products are preferred.
本科及以上學曆
，市場營銷
、傳播學、廣告、英文等專業
，有工業產品運營經驗
；
2. 5 years’ work experiences in ad, branding, activities organization or publication. be familiar with social media and business platforms. be sensitive to internet topics and new technologies.
5年以上廣告、品牌運營
、活動策劃、市場傳播經驗
，熟悉主流社交平台及商務平台，對網絡話題和科技前沿知識有敏銳度；
3. have great literature and advertisement skills both in oral and written english.
擅長英文營銷文案及新聞稿件的撰寫，英文口語流利
；
4. be good at searching. have a good sense of international aesthetics and vision. willing to take challenges.
檢索能力強
，邏輯清晰，有國際化視野、良好的審美意識
，有創新冒險精神；
5. outstanding communications skills and cooperation skills. open to travel across boundaries.
具備突出的客戶溝通技巧和團隊合作能力，能接受短期出差；
6. basic skills of ps, ai, pr, ae or other graphics tools.具備ps
、ai、pr、ae等平麵和視頻編輯工具使用技能。
特別說明：由於公司總部在福州，本崗位前期每個月需要在福州工作3周時間
，再在北京工作1周。