職位描述
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崗位職責 Job Description:
1. 引領抖音平台發展,製定在新興快速發展平台的策略,管理和平台的關係和主導平台上的商業條款。
Lead Douyin platform development, build the strategy for emerging channels and seize business opportunities, manage the relationship with Douyin including the commercial terms.
2. 製定抖音的年度/季度聯合生意計劃 (銷售基礎提升),並充分和平台達成一致。
Lead annual and quarterly Joint Business Plan (JBP) including sales fundamental improvement plan, and make sure the JBP aligned with platforms.
3. 主導抖音平台的活動和營銷計劃,並充分置換平台資源和利用平台大數據。
Lead the trade promotion and marketing plan on Douyin, fully leverage platform resource and big data, and get disproportionately support from platforms.
4. 優化和管理整個運營流程,並與營銷、物流、BU等部門協調,實現卓越運營。
Optimize and manage the entire operation process and coordinate with Marketing, Logistic, BU etc. to deliver operation excellence.
5. 帶領團隊運營新興平台,包括直播間管理、促銷策略、產品布局等
Lead team to operate emerging channels, e.g. live streaming management, promotion strategy, product assortment, etc.
6. 管理DP(包括官旗及矩陣號)、進行數據分析、用戶體驗優化,提升消費者體驗。
Manage DP (Douyin Partners) and live accounts, on site analysis, and user experience optimization to improve customer online shopping experience.
7. 製定達人直播及運營策略,帶領團隊完成達人直播目標。
Deliver KOL live streaming strategy to achieve KOL live streaming GMV target.
專業資質要求 Professional Requirements :
1、本科及以上學曆,電子商務相關專業優先。
Bachelor degree or above, major in E-commerce is preferred.
2、至少5年相關工作經驗,必須具備抖音平台運營經驗。
At least 5 years relevant experience in China ecommerce, must have experience on Douyin platforms.
3、熟悉平台活動和規則,熟悉抖音平台店鋪運營策略、直播及營銷玩法。
Familiar with platform activities and rules, familiar with Douyin platform store operation strategy, live streaming operation and emkt etc.
4、擅長數據分析,包括日常產品運營分析,流量及轉化分析,營銷策略等。
Good at data analysis, e.g. product analysis, traffic and conversion analysis, eMedia strategy etc.
5、擅長管理DP和矩陣號直播團隊,具有團隊管理能力
Good at DP and live management, have team management capability.
6、良好的溝通表達能力,有責任心,思維活躍,有較好的邏輯性以及團隊協作能力。
Have good communication skills, sense of responsibility, active thinking, good logic and teamwork skills.
7、具有較強的抗壓能力和學習能力。
Strong ability to work under pressure and learn well.
8、熟練使用英文溝通。
Expert of English communication.
1. 引領抖音平台發展,製定在新興快速發展平台的策略,管理和平台的關係和主導平台上的商業條款。
Lead Douyin platform development, build the strategy for emerging channels and seize business opportunities, manage the relationship with Douyin including the commercial terms.
2. 製定抖音的年度/季度聯合生意計劃 (銷售基礎提升),並充分和平台達成一致。
Lead annual and quarterly Joint Business Plan (JBP) including sales fundamental improvement plan, and make sure the JBP aligned with platforms.
3. 主導抖音平台的活動和營銷計劃,並充分置換平台資源和利用平台大數據。
Lead the trade promotion and marketing plan on Douyin, fully leverage platform resource and big data, and get disproportionately support from platforms.
4. 優化和管理整個運營流程,並與營銷、物流、BU等部門協調,實現卓越運營。
Optimize and manage the entire operation process and coordinate with Marketing, Logistic, BU etc. to deliver operation excellence.
5. 帶領團隊運營新興平台,包括直播間管理、促銷策略、產品布局等
Lead team to operate emerging channels, e.g. live streaming management, promotion strategy, product assortment, etc.
6. 管理DP(包括官旗及矩陣號)、進行數據分析、用戶體驗優化,提升消費者體驗。
Manage DP (Douyin Partners) and live accounts, on site analysis, and user experience optimization to improve customer online shopping experience.
7. 製定達人直播及運營策略,帶領團隊完成達人直播目標。
Deliver KOL live streaming strategy to achieve KOL live streaming GMV target.
專業資質要求 Professional Requirements :
1、本科及以上學曆,電子商務相關專業優先。
Bachelor degree or above, major in E-commerce is preferred.
2、至少5年相關工作經驗,必須具備抖音平台運營經驗。
At least 5 years relevant experience in China ecommerce, must have experience on Douyin platforms.
3、熟悉平台活動和規則,熟悉抖音平台店鋪運營策略、直播及營銷玩法。
Familiar with platform activities and rules, familiar with Douyin platform store operation strategy, live streaming operation and emkt etc.
4、擅長數據分析,包括日常產品運營分析,流量及轉化分析,營銷策略等。
Good at data analysis, e.g. product analysis, traffic and conversion analysis, eMedia strategy etc.
5、擅長管理DP和矩陣號直播團隊,具有團隊管理能力
Good at DP and live management, have team management capability.
6、良好的溝通表達能力,有責任心,思維活躍,有較好的邏輯性以及團隊協作能力。
Have good communication skills, sense of responsibility, active thinking, good logic and teamwork skills.
7、具有較強的抗壓能力和學習能力。
Strong ability to work under pressure and learn well.
8、熟練使用英文溝通。
Expert of English communication.
工作地點
地址:南京鼓樓區鼓樓創新廣場博西家電總部
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職位發布者
HR
博西家用電器(中國)有限公司
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家電業
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1000人以上
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公司性質未知
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南京市中山路129號中南國際大廈21層

南京
5年以上
本科
最近更新
3526人關注
注:聯係我時,請說是在福建人才網上看到的。
